Challenges Faced by TikTok Users Migrating to RedNote

15 Jan 2025

In the wake of the U.S. government's decision to ban TikTok, many American users have sought refuge in RedNote, a Chinese social media platform also known as Xiaohongshu. This app quickly climbed to the top of the U.S. App Store, as users hoped it would serve as a viable alternative to TikTok. RedNote offers a blend of short-form video content and local recommendations, making it an attractive option for those looking to continue their social media engagement. However, the transition has not been smooth for everyone, as numerous users have reported issues with account suspensions and bans.

RedNote initially appeared to be a promising substitute for TikTok, given its focus on creator-driven content and video feeds. However, it is not a direct replacement, as it also functions as a platform for local recommendations, akin to Yelp or Google. This dual functionality may have contributed to some of the confusion and challenges faced by new users. As TikTok users flocked to RedNote, they encountered unexpected hurdles, including account suspensions and bans for various reasons.

One of the primary issues reported by users is the presence of the TikTok watermark on their videos. It seems that RedNote may have policies against content featuring watermarks from other platforms, leading to penalties for those who inadvertently included them. Additionally, some users have shared screenshots of suspension notices, indicating violations of the Xiaohongshu Community Guidelines. These guidelines may be stricter or different from what TikTok users are accustomed to, resulting in unintentional breaches.

Verification problems have also plagued new RedNote users. Many attempted to verify their accounts using U.S.-based phone numbers, a feature available on the app. However, they often did not receive the necessary verification codes, prompting repeated attempts. This activity likely triggered the app's security measures, leading to suspensions due to suspected bot-like behavior. Such technical issues have left users frustrated and unable to fully engage with the platform.

The migration from TikTok to RedNote has proven to be more challenging than anticipated for many users. While the app offers a unique blend of video content and local recommendations, it is not without its pitfalls. Account suspensions and bans have been a significant issue, stemming from watermark policies, community guideline violations, and verification challenges. As users continue to navigate these obstacles, it remains to be seen whether RedNote can truly serve as a long-term alternative to TikTok. For now, the journey to find a new digital home continues for many social media enthusiasts.